Hi, I’m Francine!

You know, we all have a story that's uniquely ours, and I’ve found my passion in helping people shape and share theirs, especially in a way that resonates with their faith and values. Let me tell you a bit about how I stumbled into this whole personal brand development world.

So, back in 2007, I was juggling household chores and taking care of my toddler when I got a call from my dad. He told me that Universal Studios was making a movie based on his life, called 'American Gangster'. Crazy, right? He had sold the rights to his story years before, but I didn't actually think it would become a movie until that phone call.

Then came the media storm. It was intense and, honestly, kind of scary. I wasn’t in the movie, so I could have just stayed in the background, but it was tough watching the media turn my dad into this monstrous character, focusing only on the negative stuff and casting this dark cloud over him. It was heart-wrenching seeing his past exploited just to add drama and intrigue to the story.

I realized I couldn’t stop the media circus, but I could add my voice to the conversation. My experience as a child of incarcerated parents is a story that sparked much-needed discussions about a topic often brushed under the rug. By sharing my story, I not only brought a bit of light to the darkness and took control of my own narrative, but I also changed the legacy for my kids and drew attention to a topic that really needed it.

That whole experience lit a fire in me to help others take control of their personal brands and stories. Now, I’m all in on empowering others to share their stories in a way that aligns with their faith and values, and to create a legacy they can be proud of.

So, what do you say? Let’s build a faith-driven personal brand together that truly reflects who you are and leaves a lasting impact.